So you’ve decided to finally take your business to the next level.
Making a business successful today is hard. Competition is tougher and everything is fast-paced. That’s why understanding and knowing your brand is important, for this will determine the success and help shape the future of your company. The earlier you have a clear brand identity the faster you can position the company in the market.
To achieve this, a good marketing or advertising strategy is important to be visible and stay in the competition. The obvious choices in doing this are either hiring an agency or hiring an in-house team or employee. What choice should you make?
Pros and cons of hiring an employee
- An employee can have a better understanding of the brand’s identity and can conform to the values, vision, and mission of the company
- Having a dedicated Individual means having accessibility and direct communication. This could minimize errors that can save the company from spending extra money
- Solely working for the brand so they will focus and devote their time in doing the marketing projects of the company
- Full transparency and control over the budget and quality of work
- The skills set and experiences of employees are not as deep and broad as the agency
- A project could cause overburdening of the employees that will result in delayed turnovers
- Training and development of the employees could take time
- Being stagnant with creative styles and marketing strategies
- Cost of benefits, federal taxes, and additional overhead of employees
Pros and cons of hiring an Agency
- Skillsets and expertise variation from the team making more value to the money spent
- Uses advanced software and tools and has industry insights that deliver a quality output
- A group of employees working for the project means achieving targets and getting the job done on time
- Offering different perspectives and wide-range of creativity that can elevate your marketing and advertising efforts
- Hours are guaranteed work time, not downtime
- Managing many clients at once could cause a conflict of interests
- Takes time to get familiar with the brand
- Minimal control of the content and process of the project
- How agency manages sensitive data such as strategic plans, customer files, and other information
In conclusion: Agency or employee?
There is no right or wrong answer here. Whether you hire an agency or employee, it will always be beneficial for the growth of the company. The only difference it will make is the amount of time that it would take to achieve the quality and effectiveness of your marketing or advertising efforts.
The key points to consider in deciding whether you hire an employee or agency are the capabilities and goals of your company. If you don’t have the budget to build an in-house marketing/advertising team or hire a jack-of-all-trades marketing employee, you should hire an agency.
Hiring an agency will always be the best choice because it’s cost-efficient and economical. Well-spent money on hiring a complete packaged service that’s on par with the industry’s standard.
Why choose Jamie Alcala Creative?
As a small business ourselves we understand your problems and concerns when it comes to growing a business. We are a group of dedicated people ready to provide marketing or advertising solutions to elevate your business to the next level.
Our commitment is to master understanding your company and industry for us to develop an effective advertising/ marketing strategy to bring out the voice of your brand.
Jamie Alcala Creative, “Creating content today to inspire your tomorrow”.